A word from the founder

We see lead generation as the oxygen of any growing business, especially in its early stages. Most founders don’t lack expertise, they simply struggle to get in front of the right people. Outreach often feels random, disconnected, or overly automated, and that’s exactly what we set out to change.

At New Converts, we help founders spark real, meaningful conversations with their ideal buyers, using a human and intentional approach. We keep things simple and grounded. Instead of leaning on automation alone, we write with context, empathy, and precision. Cold outreach should never feel like a mass email, it should feel like someone took five seconds to actually care.

Our focus is on understanding the buyer’s world, not just pushing a message into it. That’s what creates replies that matter, because they’re based on resonance, not pressure. We prioritize clarity and honesty over hype. No abstract promises, no inbox flooding. Just the right message, to the right person, in the right tone, so it actually lands.

Our clients often say it feels like we become part of their team, and that’s exactly the point. We’re not here to run a campaign, we’re here to help shape the conversations that move your business forward.